Ye! Community is back again to add to the Great Glossary of terms frequently used in the world of business and micro-enterprises. These compilations of definitions are here to help anyone lost in the jargon often used by business experts. Keep checking in as we add more relevent terms to help you keep track entrepreneurial terminology you need to know to get ahead.



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Advertainment--Advertising that is meant to feel like a natural unpaid content--possibly in the format of a blog post. Increasingly companies turn to “advertainment” as traditional advertising loses steam. Utilize this strategy and you will be ahead of the crowd and kicking some Entrepreneurship A** if you catch our drift.

Read more in detail about Advertisement


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B2B--Business to business model of sales. When you are a business and you sell to other businesses. Knowing this term will show you are in the know. Don’t mess with the best!

Read more in detail aboutthree B2B sales trends



B2C--Business to customer or consumer. This is another term used often to represent a specific sales model. Without them you’ll feel as blind as a bat. Once you know what they mean you can get your business woman swag on. Use at will.

Read more in detail about B2C


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MVP--Minimum viable product. This is a term every entrepreneur should keep in their bag of goodies. Th MVP is what the entrepreneurs are going to bring to market in their initial offering. It involves getting the new product or website on the market with the minimum effort in order to gage the market response. This term was popularized Eric Reis. It is all about expounding the minimum amount of effort, something we all want to do with our lives from time to time.

Read more in detail about MVP



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Churn Rate-- This term describes the customers lost subsequent to acquisition in a subscription-based business model during a given period of time. Because of the churn rate, your growth might not look like you think it will. If you are churning through customers, let’s just say it is not a good thing. 

Read more in detail about Churn Rate in detail.



Pitch Deck--Ye! Loves the pitch deck. It is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. possible investors. This is your moment to shine. Your pitch must be concise, deliberate, and compelling. You want those listening jump out of their chairs with investment offers.

Know more about Pitch Deck here.

Check out some the pitch decks of some of the most prominent businesses back when they will still just getting going here

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