Need Advice on Marketing, Digital Marketing, or Fundraising - Ask a Coach

Jul 09, 2018

Vineet Arya is a Ye! Community Business Coach and this week’s ‘Ask a Coach Hour’ expert. Vineet has over 23+ years of experience in communications, brand building and 360 degrees marketing.

He has worked with some of the most-sought-after Multinational Corporations (MNCs), including AMD, SanDisk, and Tata Power Solar in senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing.

After almost a 20 year stint in the corporate world, helping MNCs grow, Vineet decided to quit his full-time job to help growing companies to manage their marketing functions. He has since utilized his vast experience in marketing to help start-ups scale faster, with limited resources, and grow with the right set of Go-To Market strategies.

Vineet Arya is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual Chief Marketing Officer (CMO), offer plug-n-play marketing planning, and support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystems by optimizing the marketing budgets of SMEs in the shortest span of time so they may reach scale up faster. With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. 

Some Marketing Objectives Undertaken By Outsourced CMO Are:

  • B2B , B2C, B2B2C marketing

  • Brand Marketing

  • Digital Marketing – SEM , SEO , SMM , Content Marketing

  • Consumer marketing

  • Product marketing

  • Lead generation programs

  • Retail marketing

In a nutshell, complete integrated marketing with a 360 degree approach. If you wish to know more about Vineet Arya, check out his Ye! Community profile or  LinkedIn profile.

Besides his professiona work, Vineet Arya is also a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs. He is also part of the New Age Incubation Network or NAIN program of Department of IT, BT, and S&T of the Government of Karnataka, where he evaluates & mentors new and incoming startup proposals for government funding, support & network access. He is a mentor at IvyNext.com, an evaluator at Texas Instruments' “India Innovation Challenge program,” a mentor at the National Entrepreneurship Netowkr (NEN), and finally, he has created marketing course materials for entrepreneurs offered by the Wadhwani Foundation.

Don’t miss his upcoming ‘Ask a Coach Session' on the Ye! Activity Stream, July 12 2018 from 16:30 - 17:30 GMT +2 where he will be answering all of your questions on: Marketing, Digital Marketing, and Fundraising.

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